<aside> đź’ˇ Marketing Consultant, Writer, and Pre/Postnatal Certified Yoga Teacher.
Bachelor of Arts from UConn in Psychology + Communications.
You can read my personal work on my Substack, Align.
</aside>
I help brands and founders connect with their audience, show up consistently, and convert interest into sales through strategic marketing, compelling copy, and content that works.
Voice + Tone
Giving your brand a voice that feels unique to you across all channels.
Website Copy
Headlines, sub-copy, and product descriptions that reflect your brand voice and persuade visitors to take action—whether that’s buying, subscribing, or booking.
Blog & SEO Writing
Well-researched, keyword-rich articles that improve search rankings, drive consistent organic traffic, and position your brand as an industry authority.
Social Media Copywriting
Captions, post copy, and story text that stop the scroll, spark engagement, and inspire action across TikTok, Instagram, LinkedIn, and more.
Email & Newsletter Copy
Engaging subject lines, body copy, and CTAs that get opened and read, and turn subscribers into customers.
Brand Positioning & Messaging
Clarifying your voice, values, and unique selling points so all your marketing feels cohesive and connects with your audience.
Marketing Strategy Consulting
High-level guidance on where to focus your efforts across channels, with a clear roadmap for achieving your goals.
Quarterly Campaign Strategy
Integrated campaign concepts that connect social, email, partnerships, and influencer marketing for maximum impact.
Omnichannel Content Strategy
A cohesive plan for creating, repurposing, and distributing content across every platform your audience touches — so your message is consistent, your brand is recognizable, and your content works harder for you.
Brand Audit
A deep-dive review of your current marketing channels, messaging, and content performance with clear, actionable recommendations to close gaps, amplify strengths, and align your brand for growth.
Social Media Strategy
Custom social strategies built around your goals, including content pillars, audience targeting, posting cadence, and growth tactics.
Content Calendars & Planning
Monthly calendars that map out what to post, when to post, and how to balance promotional and value-driven content.
Content Ideation & Creative Direction
Fresh ideas for posts, campaigns, and video series that grow reach and connect with your ideal audience.
Partnership Strategy
Identifying and approaching aligned brands, influencers, and creators for mutually beneficial collaborations.